The E-2 visa is a non-immigrant visa that allows foreign nationals to invest in and operate a business in the United States. It is a unique opportunity for investors and entrepreneurs, offering a pathway to success in the U.S. market. As the future of the E-2 visa continues to evolve, it’s becoming increasingly important for economic growth and job creation in the U.S.

E-2 Visas: A Bright Future for Entrepreneurs and Skilled Workers
Why the E-2 Visa is Great for the Economy
E-2 visas are beneficial not only for the foreign nationals who receive them but also for the U.S. economy. By allowing entrepreneurs to start and manage businesses, the E-2 visa fosters innovation, investment, and the creation of jobs. Importantly, the investment required to qualify for an E-2 visa can be as low as $100,000 to $150,000, making it an accessible option for those looking to establish a business in the U.S. With workers hired at competitive wages (even minimum wage for full-time work), the program ensures that it benefits both investors and the U.S. workforce.
A Pathway to Legal Work For Dependents
In addition to the business opportunities, the E-2 visa has significant advantages for workers and their families. The visa allows entrepreneurs to bring their spouses and children (under 21) to live in the U.S. Spouses are also eligible for work authorization, which provides financial flexibility.
The future of the E-2 visa could be particularly promising, especially in the context of legal workers and economic growth. While some may be concerned about potential changes in immigration policy, the bipartisan support for the E-2 visa remains strong, especially under the Trump administration. The program’s focus on entrepreneurship and investment aligns with broader economic goals, ensuring that the E-2 visa will continue to support U.S. job creation and business growth.
No Limit on E-2 Renewals
One of the most attractive aspects of the E-2 visa is that there is no limit on the number of renewals an individual can apply for. As long as the business remains operational and meets the necessary requirements, the visa holder can continue to renew their E-2 status indefinitely. This makes it an appealing option for those who want to establish long-term roots in the U.S. while maintaining a flexible immigration status.
Turning E-2 into a Green Card
Another appealing aspect of the E-2 visa is its potential as a steppingstone toward permanent residency. Through various employment-based immigrant visas such as the EB-5 or EB-2/3 labor certification programs, E-2 holders can transition into green card holders. These pathways are increasingly popular, providing long-term stability and the opportunity for business owners and their families to stay in the U.S. permanently. EB-5 especially regional centers is becoming very popular as one can file the first and second parts of the green card process together and remain here while its pending. EB-2/3 isn’t moving as quickly as EB-5 these days. You cans also try for EB-2/3 or EB-5 at the same time and see which goes faster too.
The Future of E-2 Visas
With continued economic emphasis on foreign investment and job creation, the future of E-2 visas looks promising. Their flexible nature and relatively low investment threshold make them an attractive option for both entrepreneurs and workers alike. As the U.S. economy grows and changes, the E-2 visa will continue to be a vital tool for fostering innovation and strengthening the workforce.

Jessica Weiss
Please reach out to Attorney Jessica Weiss for further consult on trying for an E-2 visa/Green Card as she has 27 years of experience working in this field. She offers free brief consults as well. AttorneyJessicaWeiss.com or jessicaw@weissiplaw.com.

Chair’s Letter
Dear Members,
It’s hard to believe we’re already halfway through 2025. A lot has been happening in our industry, and from all indications, this year is shaping up to be another strong one for business sales and brokerage activity across the state.
I’d like to take a moment to congratulate all of our 2024 award winners. Your dedication, professionalism, and results continue to set the standard for excellence in our organization. On behalf of the Board, thank you for your outstanding contributions to BBF and to our industry.
Looking ahead, I’d like to personally invite all members to attend our upcoming Open Board Meeting in Orlando on Friday, September 19. There is no cost to attend, and this meeting provides a valuable opportunity to ask questions, engage directly with your board members, and make sure your voice is heard.
In exciting news, plans are already in motion for the 2026 BBF Conference, which is expected to take place in South Florida. The Conference Committee is actively reviewing potential locations to find the best fit for our members. We look forward to sharing more details soon.
Lastly, please keep an eye on your email for news about upgrades coming to our BLS system. These improvements are designed to make your work easier, more efficient, and even more impactful.
Thank you for your continued support of BBF and your dedication to raising the standards of our profession.

Paul McNally
Chairman, Business Brokers of Florida®

Business Brokers of Florida® Announces Deal Maker Awards
The Business Brokers of Florida® (BBF) is pleased to acknowledge top performing business broker members with its annual deal maker awards, calculated using sold data from the BBF’s proprietary Business Listing Service (BLS) for the prior calendar year. Recipients were recognized across the state at District awards luncheons held in April and May and provided with a plaque commemorating their accomplishment.
“This year’s award winners closed more than $900 million in business transactions for 2024, representing a significant number of successful business ownership transfers for the year,” stated Paul McNally, BBF Chairman. “These awards represent hard work, dedication and excellence, exemplifying what the BBF organization stands for.”
Awards are bestowed at both the State and District levels for highest total closings value, highest number of closings, and the highest number of co-brokered transactions. The top 50 brokers in total transaction value, and all those achieving $1million+ in closings, are also recognized.
This year’s top State award winners are:



Click HERE to view the complete list of award winners.
“We congratulate all of this year’s winners. It’s great to see some familiar names mixed with some new, up-and-comers as well that will be the future of our industry,” commented McNally.
About the Business Brokers of Florida®
The Business Brokers of Florida® (BBF) is the largest co-brokering association in the world serving the business brokerage profession. As an organization, BBF believes strongly in the importance of co-brokering on business transactions and is considered an industry leader on the subject. Through its state-wide Business Listing Service (BLS), BBF members collaborate on business transactions, providing greater opportunities for all parties to prosper. In addition to business intermediaries, the BBF organization also consists of lenders, attorneys, CPAs and other professional advisors who play important roles during the transition of business ownership, collectively forming a community of individuals dedicated to helping business owners successfully take their next step. To learn more visit www.bbfmls.com.

62 Reasons Why Business Sellers Hire Brokers
Selling a Business… By-Owner? Or… Hire a business transfer intermediary and/or a different kind of professional advisor?
Should sellers of small and midsize businesses sell by-owner or list their business for sale with a business broker/intermediary? It depends. This report will help you decide.
Process to Sell a Business
While the goal is similar among business transfer intermediaries and other professional advisors to sellers, the means by which they achieve their goal may differ. The basis of what you are about to read is the 500 year collective experience of a network of consultants and dealmakers. This group consists of business brokers/intermediaries, specialty advisors to businesses for sale by-owner, and Authorized Business Buyer Advocates ®. These professionals independently own and operate offices in the USA and Canada. Their proprietary client service system was developed by Ted Leverette during the 1970s. Today it represents the state-of-the-art.
The perspective of this report derives from the view of business transfer intermediaries and other professional advisors to sellers. But marketplace realities influence the thinking and activity among these agents and advisors. By necessity, what is important to the sellers of small and midsize businesses is important to agents and advisors. The opportunity available to agents and advisors is proportional to their ability to convey to business sellers what sellers need.
We don’t have access to the systems, protocols and other information in use by all agents and advisors. But we do have permission from Partner” On-Call Network, LLC, the originator of the 36- Step Process to Sell a Business™ and BIZFIZBO ® (business for sale by-owner) to frame, for you, what you are now reading. POCN is not a business brokerage. POCN’s independently owned and operated offices in the USA and Canada collaborate with some of the best business brokers/intermediaries and professional advisors to achieve done deals.
Poll: Why do sellers hire business brokers instead of trying to sell by-owner?
62 reasons are why sellers of small and midsize businesses hire business transfer intermediaries (i.e., business brokers and advisors who specialize in dealmaking on behalf of sellers), according to our poll, conducted in the USA and Canada (plus a few contributors from around the world).
The top reasons are these:
Brokers know how to sell businesses; most sellers don’t 24%
Seller doesn’t want to be distracted from running business 16%
Confidentiality preservation and knowledge of what/when to show buyers 14%
Access broker’s database of potential buyers and investors 13%
Maximize price buyers will pay for the business 9.%
Owner does not know how to find buyers 8.%
Prepare owner to sell and prepare business for sale 5.%
Broker understands and can depersonalize negotiations 5.%
Explain and handhold seller throughout selling process 2.%
Owner afraid of trying to sell by owner 2.% Help buyer obtain financing 2.%
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100%
Shown in this report you will find all the reasons, each categorized into the major classifications of activity necessary to sell a business. Click here to see all the reasons on one page.
But first let’s be sure you understand the context in which we prepared this report. We are coming from two views:
- business transfer intermediaries (i.e., business brokers) and
- professional advisors (not brokers) to the sellers of companies for sale by-owner.
The reasons why sellers need help to sell their business pertain to both types of service providers, but the scope of service and delivery method differs between sales intermediaries and professional advisors.
Depending on the type and size of business for sale, marketplace realities and the owners’ reason and motivation to sell, the companies’ divesture team may consist of various practitioners, such as:
- Accountant
- Appraiser
- Attorney
- Business broker/intermediary (i.e., sales representative)
- Coach/Guide (usually to companies for sale by-owner; sometimes to supplement the broker)
- Source of financing
The Goal
Whether sellers hire a business broker or sell by-owner, the goal is to prepare and package the business so it sells faster, at a higher price and on better terms than are probable without assistance from service providers. Service providers deploy their proprietary means and methods; they educate and guide sellers through every step (within their scope of expertise). This enables marketing and dealmaking to progress in the optimum sequence.
Classification of Activity
This part of our report takes a more inclusive view than the way we posed the poll question: “Why do sellers hire business brokers instead of trying to sell by-owner?”
We change the question to this:
Why do sellers hire business transfer intermediaries and/or other professional advisors?
The reason we phrased the question as we did, in the poll, pertains to perspective. From the view of business transfer intermediaries and other professional advisors, they might pose the question like this: “Why should a business owner hire a business broker or M&A firm to sell their business?”
But from the view of the owners of small and midsize businesses, who are thinking about selling the company, the question is more accurately phrased like this: “Why do some sellers hire business brokers instead of trying to sell by-owner?”
Most potential sellers wonder whether they should try to sell their business themselves.
And the reasons sellers give for hiring business transfer intermediaries and other professional advisors are much more numerous than the reasons stated by most business brokers and intermediaries.
For example, from our research (so far) of business brokerage websites and articles we’ve discovered on the topic, 20 is the maximum number of reasons brokers cite.
Our goal, in this report, is to reduce the gap between the quantity and type of reasons communicated by business transfer intermediaries versus the reasons communicated by business owners and sellers.
We think sellers, business transfer intermediaries and other professional advisors will make more informed decisions when they market whatever it is they want to sell if all of them have the full deck of cards, which our report reveals. The larger the perspective and information, the greater the probability of selling businesses for sale.
So far, thanks to input from business owners and sellers, and business transfer intermediaries and other professional advisors, we’ve collected 62 reasons.
Okay, on to the rest of this report…
The reasons are categorized into the major classifications of activity necessary to sell a business.
The reasons are shown only once but some of them are pertinent to more than one classification of activity. The reasons are listed alphabetically; you can decide the relative importance of each of them.
Marketplace Realities
Up to 80% of businesses for sale, which sell, are sold by-owner… depending upon the industry, size of business, profitability and reason for sale.
Sellers that hire the right business transfer intermediary and/or other professional advisor report selling their business at a higher price and on better terms than, arguably, is usually achieved by businesses sold by-owner.
Should sellers of small and midsize businesses sell by-owner… or list their business for sale with a business broker/intermediary? It depends. This report will help you decide.
There are probably more than the 62 reasons shown in this report.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Broker or advisor understands and can depersonalize negotiations
- Brokers and some advisors know how to sell businesses; most sellers don’t
- Compensation basis is commission upon sale or partially contingent upon done deal
- Most buyers start with business brokers and Internet searches
- Understands local marketplace of businesses for sale
- Understands seller’s industry
Business transfer intermediaries of all types function as go-betweens; they can filter communications so all parties to the pending transaction can focus on the most salient points and realistically negotiate differences of opinion. It is normal for conflicts to arise between sellers and buyers (and their advisors). Sometimes it pertains to personalities; and maybe differing goals or misunderstandings about facts. The best business transfer intermediaries can help people understand the facts and find win-win compromises instead of becoming unnecessarily defensive.
Pricing Businesses for Sale
Sellers of small and midsize businesses may not need to hire an independent appraiser to value the business enterprise or its assets. But sellers might want to do so. Professional guidance can be the irrefutable remedy when a seller, broker, buyer or source of financing disagrees on the selling price for the business.
Appraisers are not the only source of credible information, which sellers can use to price businesses for sale. Some business transfer intermediaries and other professional advisors access national databases of business sale statistics. This enables sellers to price their business from many points of view. This technique gives sellers more flexibility when they decide on their asking price and the terms of sale. Actual sales price information from credible third parties is a powerful persuader when a buyer asks sellers to justify the sellers’ price.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Define best probable price and terms before going to market
- Determine best offer price
- Determine best selling price
- Financial analysis and recasting by broker or advisor
- Owner doesn’t know the probable price buyers will pay
Diagnostic Exam of the Seller and the Business
Selling a business may take longer to sell than sellers anticipate because of what they don’t know. What sellers don’t know can result in a lower sales price and less favorable terms. Fresh insight from business transfer intermediaries and other professional advisors into the seller’s business highlights what will appeal to a buyer, and identifies what will not make a favorable impression. A diagnostic exam by a business transfer intermediary and/or other professional advisor can create a blueprint for action. Attractive features of the seller’s business become cornerstones of the strategy used to market the business for sale. Business transfer intermediaries and other professional advisors can recommend correction to some parts of the seller’s business, so a potential buyer has fewer negative items upon which to justify a lower price or unfavorable terms.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Owner afraid of trying to sell by-owner
- Owner does not have relevant capability to sell by-owner
- Owner does not have time to try to sell by-owner
- Owner does not know how to find buyers
- Owner needs quick sale due to pressing crisis
- Owner referred to broker or advisor by happy seller
- Professional advisor recommends owner hire broker or advisor
- Seeing the business from the perspective of buyers
- Seller does not have a network of contacts with access to buyers
- Seller does not understand the implications between strategic and financial buyers 22. Seller doesn’t want to be distracted from running business
- Time savings broker or advisor provides sellers
- Using broker is the only way sellers know about
Preparing the Seller and the Business for Sale
One of the most difficult tasks sellers face, besides discovering how a buyer will perceive the seller’s business, is knowing which weak parts of the business to correct. Some improvements are more important. Prioritizing change is critical because each improvement can impact the business in many ways. Business transfer intermediaries and other professional advisors can help sellers identify the business’ weak links. And then recommend only the essential changes in a sequence that has maximum impact—so sellers get the biggest bang for their buck.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Coach sellers to answer buyers’ questions and concerns
- Compile necessary information about your business
- Dealmaking team: Referral to accountants, appraisers, brokers and lawyers 28. Determine best time to offer business for sale
- Develop marketing strategy and plan its implementation
- Maximize price buyers will pay for the business
- Minimize interference with seller’s management of company
- Negotiating strategy
- Prepare two versions of the business profile (teaser and full)
- Prepare owner to sell and prepare business for sale
- Reconcile differences between tax returns and financial statements
- Wants to get the highest price
Merchandising Businesses for Sale
Failure to properly package or merchandise the business for sale causes it to take longer to sell (if it sells), and it will sell for less money on less desirable terms. Most business owners are good at managing their company, but it is the rare owner who is expert at managing the sale of a family business. When sellers attempt to deal directly with a buyer, the buyer discounts virtually everything the sellers claim, unless an independent third party has participated in the gathering and analysis of information about the seller’s business.
Business transfer intermediaries and other professional advisors can establish a strategy to market the seller’s business. They can help prepare written sales materials, such as an offering prospectus; they can estimate the most probable price range within which the business will sell. Business transfer intermediaries and other professional advisors can teach sellers how to answer questions the buyer will pose, and tell sellers the questions sellers should ask buyers. If sellers want to hire a broker, professional advisors can show sellers how to select the right one for the seller’s type of company.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Access broker or advisor’s database of potential buyers and investors
- Advertising run and paid by broker
- Affiliated brokerage or advisory offices may attract more buyers
- Brokers and advisors enable buyers and sellers to access a broader pool of potential partners
- Buyer competition: Create and manage it
- Confidentiality preservation and knowledge of what/when to show buyers
- Disclose, to buyers, sensitive information about the business
- Initiate contact with likely purchasers
- Intermediary can speak for sellers
- Qualify and screen buyers
- Reduce frustration during offering and sales process
- Seller fears adverse effect if premature disclosure (about sale) to key employees and lenders
- Showcase the seller’s business to buyers
Analysis of Purchase Offers
Business transfer intermediaries and other professional advisors can critique purchase offers. They can identify areas where sellers should pay particular attention in structuring a counteroffer or preparing the contract of sale. They can also prepare, for the business, an estimate of net proceeds of sale and a post-sale cash flow analysis.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Business advice re contracts (exclusive of legal advice)
- Brokers and advisors have broader third-party prospective from done deals and failed deals
Dealmaking
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Assistance during escrow closing
- Background check on potential buyers run by broker or advisor
- Broker or advisor can confer with seller, legal and tax counsel about terms of sale
- Continual followup with buyers for decisions
- Control buyers: Brokers and some advisors know what is appropriate and inappropriate
- Deals almost die numerous times; Brokers and some advisors know how to revive them
- Explain and handhold seller throughout selling process
- Help buyer obtain financing
- Mediate and negotiate with buyers
- Receive, present and help evaluate purchase offers
- Unsolicited offer from a buyer requires expert help
Want To Sell A Business? Do This.
Buyer expectations. Whether businesses for sale are for sale by-owner or are represented by a business transfer intermediary or other professional advisor, buyers expect the following type of information to be disclosed to the buyer at the most appropriate time.
Where you start determines where you end up. A chain reaction occurs once you begin the process of selling your business. It is difficult to stop it. You can be swept along to your detriment in the wrong direction if you’re not totally prepared.
It’s a balancing act. You want to sell but it takes time to prepare and handle the selling process. And you have a business to manage and a life to live.
Don’t naively think you can delegate the selling process to just anyone. A large portion of your net worth may be at risk. It’s important that you carefully manage your business during the time it is for sale, perhaps better than you ever have managed it. You must also correctly handle each step of the process to sell a business.
Unless you’re expert at selling businesses and have the massive amount of time it takes to prepare your business for sale, hire an expert to handle some of the tasks. Business transfer intermediaries and other professional advisors can show you how to be efficient in the tasks you want to handle. Don’t try to do-it-all-yourself unless you are positive you can do it right.
When is the best time to sell your business? Why risk money, and the blood, sweat and tears you’ve invested in your business? When it’s time to cash out, you must know how to get out— quickly—without leaving money on the table. It takes preparation and timing. Business transfer intermediaries and other professional advisors can show you how to do both, so you get the best deal.
Why are you selling? If you give the wrong answer, you may not sell your business. If you give the right answer in the wrong way, it may take a long time for you to sell and you will not get the highest price.
Appearance is everything! How a buyer perceives your business is more important than what you think about your business.
There is a “best” buyer. Your business will sell more quickly and on better terms if you communicate with buyers who do not pose a competitive threat. Look for buyers who are actively searching for a business like yours. And find out early in your communication whether the buyer has sufficient financial and managerial capability to buy your business—right now.
Business transfer intermediaries and other professional advisors will show you how to excite buyers about your business (without identifying it too soon) and how to screen buyers before you reveal trade secrets.
You’ve worked too hard and too long to risk everything. There is a process to sell your business.
Learn it; use it if you choose to sell by-owner. Or list your business for sale with the right broker for your type and size of business.
The Process to Sell Your Business
You’ve already seen the process to sell a small or midsize business. It consists of the classifications and the reasons why sellers hire business transfer intermediaries and/or other professional advisors.
Here again are the classifications of activity (i.e., the divisions of work). We rephrase them here as action steps. And realize that the sequence of events might change depending upon the circumstances of each business for sale.
- Be realistic. Understand marketplace realities. Don’t let your wishful thinking trump reality.
- Price your business for sale… at the most probable price an informed buyer will pay.
- Get an advisor (independent from your business) to conduct a Diagnostic Exam of you and your business. What will attract and repel buyers?
- Hire a business transfer intermediary and/or other professional advisor to prepare you and your business for sale (i.e., go to market).
- Think like shoppers in a retail store (even if your business is not a retailer). Plan for and then merchandise your business for sale (i.e., the promotion of your business for sale by developing strategies for packaging, displaying, publicizing and offering it to prospective buyers).
- You cannot, alone, analyze purchase offers, prepare counter-offers and finalize a purchase and sale agreement (i.e. a definitive agreement). The same holds for so-called non-binding letters of intent (and similar documents). You will have more insight and power if you get legal advice AND advice from a business transfer intermediary or another professional advisor (such as a consultant specializing in businesses for sale by-owner).
- Dealmaking. You can do it alone. But the savviest people know dealmaking is a team sport.
Easier to Sell a Business if it’s a Worthwhile Investment
Before you try to sell your business, try to make it more attractive to buyers (and more profitable and enjoyable for yourself). Increase the value of your company.
The best consultants to small and midsize businesses have “plug-in” tools that enable clients to increase their company’s net cash flow. Some of them work within one week. Some take longer. But almost nothing takes longer than trying to sell a business that is not ready for sale.
Here are a few things you can do to increase the marketability and value of your company right away.
- Begin seeing your business as a buyer will view it. Focus on the future. What will your business look like in a year?
- Improve your financial ratios to be in line with or better than the average of other businesses in your industry.
- Change your method of accounting to maximize the amount of profit you report.
- Make an effort to increase productivity (without adversely affecting employee morale).
- Review every expense; look for ways to cut costs.
- Eliminate activities that have more downside risk than upside potential. Almost nothing takes longer than trying to sell a business that is
not ready for sale. - Do NOT do anything that gives your business a short term benefit at the expense of your business’ future. A buyer will detect short term fixes that can impair the long term, which means your business won’t sell or it will sell for less than it would have if you weren’t so short sighted. (The right consultant can help you decide what to do and what not to do.)
- Investigate opportunities to increase revenue and profit by adding products or another product line, expanding geographically, growing by acquiring another business, diversifying your customer list and/or raising prices.
“Eat-To-Beat” Your Competition
Let’s face it. Growing your company by “fighting” your competition is the hard way.
Whenever you get a competitive advantage, your competitors copy you. When you “steal” their customers or employees, they do the same to you. When you launch a new marketing program, it takes time and money before you know whether it succeeds or fails. This is business-as-usual for the typical owner.
The street-smart owner uses a better way to grow a company and increase personal net worth:
- Acquire the competition or another type of business.
It’s what the big boys (and girls) do. You can do it too, with the right guidance.
When done correctly, company growth by acquisition is faster, safer, cheaper and more profitable than investing more in marketing to increase revenue.
Of course, buying a business is risky. But it doesn’t have to be.
In the 1970s Ted J. Leverette, president of “Partner” On-Call Network LLC, created the concept of Business Buyer Advocacy ™. You can benefit from the 500 year collective experience earned in the USA and Canada from his network of licensed Authorized Business Buyer Advocates ®.
An Authorized Business Buyer Advocate can introduce you to companies for sale you can’t find on your own and then help you achieve a win-win deal.
And then it will be more pleasant and profitable someday when you try to sell by-owner or list your business for sale with a broker/intermediary.

Ted J Leverette
“Partner” On-Call Network LLC and its licensed Authorized Business Buyer Advocates ® provides business consulting to small and midsize businesses and is a networking venue for company sellers, business brokers and other professionals who represent or serve business buyers and sellers.
Our goal is to introduce some of the best sellers to the best buyers. We also are a meeting place and matchmaking service for professionals, sources of funding and other players on the small and midsize buy/sell playing field. And we provide access to how-to info that is useful to buyers, sellers, dealmakers and their advisors. The company is owned by Ted J. Leverette, The Original Business Buyer Advocate ®. He’s been in the dealmaking business since the 1970s.
“Partner” On-Call Network LLC is not a business brokerage.
We might be able to refer you to some of the best business brokers and/or other advisors who specialize in dealmaking on behalf of sellers in the USA and Canada.
Inquire at partneroncall@comcast.net.

Are You Prospecting for Listings Effectively?
The most recent Business Brokerage Press Industry Survey (Available for purchase at www.bbpinc.com) reported that the average business brokerage office has about 45 listings and the sole practitioner has about 13, at any one time. 13 seems about right, although we feel that 15 to 20 is a much better number of listings for a one-person office. Therefore, forty-five listings for an office with multiple associates seems quite low. Our offices in the “old days” had 75 plus listings in an office of about six associates plus a manager in production. A successful office needs at least the same number per agent as the sole practitioner. The average listing period seems to be about 10 months, but for estimation let’s use six months. This means that each associate only has to get about two General Business listings a month to maintain 13 or so listings at any one time.
Many owners would say: “we’ll take 45 good listings any time.” That’s tough to argue with, but office owners are assuming that they are all good listings. In most offices selling one out of three listings is pretty good; in reality one out of four is probably the norm. The smaller the deal the worse the percentages and conversely the larger the deal the more likely the percentage of listings to sales will be better.
Regardless of percentages, the real issue is getting listings. Each individual sole practitioner or office owner has to decide for himself or herself how many listings they feel their office should have at any one time. The source of listings is a big challenge. Over the past few years our surveys and conversations with business brokers indicate a reliance on referrals for leads; and less on other typical methods. Direct mail is second with cold-calling tied for third place with the Internet. The largest source for referrals are coming from satisfied clients and customers. However, “other” is in second place. We suspect that many of the “others” come from the various forms of mailing that is being used by business brokers today.
Years ago cold-calling was the mainstay of prospecting for listings. Today it seems that referrals and direct mail now make-up over 40 percent of what we call prospecting, although we’re not sure that one could call referrals prospecting since it is certainly not pro-active. But, if it works, it works. As we have mentioned, referrals only make up 25 percent of the listings source and 23 percent of that figure comes from “Other,” which may mean that they weren’t really direct referrals.
Mailing has been, and still is, an effective method of putting (and hopefully keeping) you and your company name in front of potential sellers and those who might refer sellers to you. Although 61 percent of offices and 56 percent of sole practitioners report that they have an on-going direct mail program. If you or your office are not maintaining a direct mail program, you are not only in the minority, but you’re missing a lot of possible listings. No listings means no commissions and eventually no sales force. The office has to do whatever is necessary to keep the listings flow.
A direct mail program is an absolute necessity. Assume that you mail 2,500 mailings a quarter and get a one percent return which means you receive 25 calls from potential sellers. Of that 25, 10 turn into listings and two actually sell. The average fee is $15,000. This means that the mailing should create about $30,000 in commission dollars. It costs you about $1.00 for each mailing piece or $2,500 per quarter. It would seem that spending $10,000 on a one-year mailing program should generate approximately $100,000 + in commissions. So, why aren’t you mailing?
For information on newsletters [Today’s Business Scene and/or the Privately Held Company] that can assist in a successful mailing program visit www.bbpinc.com.

Tom West
Tom West is the founder of Business Brokerage Press and past president and former executive director of the International Business Brokers Association (IBBA). West holds the Certified Business Intermediary and Fellow of the IBBA designations from the association and is nationally recognized as an expert in the field of business brokerage.