Spring always brings out the country girl in me. It’s a season of renewal — a reminder that the best harvests come from good seeds, steady care, and a little faith.

New Growth: Returning to the Roots of Smart Business Brokerage
And I’ll be honest… I’m the type who wants results yesterday! But just like on the farm, business brokerages won’t work with impatience. Growth takes time.
What I can control is how I suit up and show up every day — how I market, how I continue to learn from industry education, how I nurture relationships, how I keep planting seeds even when the ground looks quiet.
When I plant enough seeds — quality listings, education, consistent outreach, thoughtful follow-up — a certain percentage always grows. Deals close. Opportunities bloom. Momentum returns. It always does, no exception to this rule!
So, this April, I’m leaning into the season.
Planting. Tending. Trusting.
And helping business owners do the same.
The Artistry of growing business brokerage practice is often overlooked. Human relationships and valuing a business are both an art and a science. I have learned the hard way; I must continue to grow in these two areas especially.
This business blends entrepreneurship, finance, negotiation, and human connection. And while the industry can feel complex, the truth is that great business brokers succeed by mastering the fundamentals and repeating them with discipline.
I have found the words “Pay Attention” very helpful. Pay attention to everything.
At its core, a business broker helps business owners prepare, value, market, and ultimately sell their company — while also helping buyers evaluate opportunities and secure financing.
A growing broker is part analyst, part advisor, part negotiator, and part project manager.
To prosper and grow, I go back to the basics
- Evaluate businesses and estimate market value
- Prepare financials and seller documentation
- Create marketing packages and confidential listings
- Qualify buyers and maintain confidentiality
- Negotiate deals and manage due diligence
- Coordinate lenders, attorneys, CPAs, and closing processes It’s a relationship business supported by knowledge, persistence, and trust.
KEEP UP THE EDUCATION
- Business valuation basics
- Reading financial statements
- Understanding tax returns (especially add-backs and recasting)
- Marketing small businesses
- Deal structures (asset vs. stock sale)
- SBA lending requirements
- IBBA, BBF, LUNCH AND LEARN SEMINARS
- AI (Build the relationship now. It is not going anywhere, and I believe it will be a Genuine force behind successful Business brokerage for both newcomers and seasoned veteran. Please do not ignore it.
KEEP UP THE NETWORKING
- Bankers and SBA lenders
- Wealth advisors
- Commercial real estate agents
- CPA’s
- Attorneys
- BNI Groups
- Groups within Linked in
A SPECIALITY? MAYBE!
I was a well-known pet shop owner with multiple locations before I was a business broker. I capitalized on it, and to this day I receive referrals from that specialty. Here are some great specialties to grow on.
- Service businesses
- Retail
- Construction
- Manufacturing
- Healthcare practices
- Hospitality
- Online businesses
A niche means faster valuations, better buyer lists, and stronger referral.
Here’s the part of many new and seasoned brokers (me included!) underestimate: success is built on consistent daily actions, not random big wins.
My business model has always been “If you don’t grow, you go”. Is it easy? No, but we must keep growing as individuals, and as an industry, to get better and be better.
I hope this article is helpful to you, and that you plant and grow all season long!

Julie Brigman, Senior Business Intermediary
Transworld Business Brokerage, Secretary, North Chapter BBF

2025-2026 Immigration Changes Are Reshaping Deals: What Every Business Broker Needs to Know About E-2 & L-1 Buyers
Foreign Buyers Are Still in the Market, But the Rules of the Game Have Changed
If you’re a business broker working with international buyers, you’ve probably noticed something: the demand is still there, but the deals are getting more complex.
Recent immigration changes in 2025 and 2026 haven’t eliminated opportunities for foreign investors. Instead, they’ve raised the bar. And for brokers, that means your role is now more critical than ever in getting deals across the finish line.
Why This Matters for Business Brokers
Foreign nationals continue to look at U.S. businesses as a pathway to secure visas like the E-2 (Treaty Investor) and L-1 (Intracompany Transferee). But today’s immigration environment is far less forgiving. Deals that might have worked a few years ago are now getting flagged, delayed, or even denied.
Translation: Not every business listing will qualify and not every deal structure will work. Brokers who understand this shift will stand out. Those who don’t risk losing deals late in the process.
What’s Changed and How It Affects Your Deals
1. Greater Emphasis on Real Operating Businesses
Immigration officers are taking a much closer look at whether a business is truly active and viable. Buyers can’t just purchase a business “on paper” anymore. They need:
- Real revenue,
- Active operations,
- Employees or clear hiring plans, and
- Growth potential.
👉 For brokers: Listings that show strong operations and scalability are now significantly more attractive to foreign buyers.
2. More Detailed Business Documentation
Visa applications now require extensive proof of how the business operates, who manages it, and how it will grow.
For L-1 buyers in particular, proving the relationship between the foreign company and the U.S. business is under heavier scrutiny.
👉 For brokers: Expect buyers to ask for more detailed financials, organizational charts, and operational insight early in the process.
3. Increased Processing Delays and Planning Needs
Policy changes and higher scrutiny have led to longer processing times and more frequent requests for evidence. Companies seeking L-1 visas must carefully document the one-year foreign employment requirement and the employee’s role in the organization.
Processing delays and requests for evidence (RFEs) are becoming more common.
This means transactions tied to immigration goals need to be structured carefully from day one and not just after a contract is signed.
👉 For brokers: Setting the right expectations with international buyers upfront can prevent deals from falling apart later.
4. Importance of Structuring the Business Purchase Properly
This is where many transactions run into trouble.
- E-2 visas require a substantial investment in a non-marginal business.
- L-1 visas require a qualifying relationship between entities.
If the deal isn’t structured properly, the buyer may not qualify—no matter how strong the business is.
👉 For brokers: Collaborating with immigration counsel early can protect your deal and your commission.
What Business Brokers Should Know
Foreign buyers are still highly motivated. In fact, many are more serious than ever because of the increased scrutiny. So, brokers who adapt will win more deals.
Brokers who:
- Understand immigration-driven transactions,
- Present businesses in a way that aligns with visa requirements, and
- Work alongside experienced legal professionals,
… will position themselves as invaluable partners and not just as intermediaries.
The most successful brokers in today’s market are doing one thing differently. They’re treating immigration as part of the deal and not just as an afterthought. By aligning early with immigration strategy, you can:
- Qualify buyers faster,
- Avoid failed transactions,
- Close deals more efficiently, and
- Build long-term referral relationships
Reviewing Your Investment Visa and Business Acquisition Case
If you’re a business broker working with, or looking to attract, foreign investors, the difference between a deal that closes and one that falls apart often comes down to strategy. Don’t wait until immigration becomes an issue mid-transaction.
At Jurado & Associates, we partner with business brokers before problems arise—helping you:
- Pre-screen deals for E-2 and L-1 eligibility,
- Identify red flags early,
- Structure transactions to meet immigration requirements, and
- Support your buyers through the visa process.
The result: More confident buyers. Smoother transactions. And more deals that actually close.
👉 Let’s work together to make your listings more attractive to international buyers and turn more opportunities into successful closings.
Contact Jurado & Associates today to start building a strategy that helps you close smarter, faster, and with fewer surprises.

Romy B. Jurado

Chair’s Letter
Walking Event in South Florida – Thank You!
In March 2026, the South Florida Chapter put together a different kind of event, and it is worth recognizing. About 25 members, along with family and affiliates, met at Spanish River Park in Boca Raton for an early Saturday walk. There was no agenda, just a few miles and time to talk.
What stood out was how refreshing the format felt and how good it was to see new faces in a more relaxed setting. When you keep things informal, conversations open up and relationships build faster. That is where trust starts, and that is what ultimately drives cobrokerage and done deals.
Huge credit to South District President Mark Habib for pushing the idea and organizing everything (including custom BBF t-shirts and plenty of water) and to those who supported it. Mark’s efforts were more than we could have asked for! Hopefully, every chapter can take these kinds of ideas and “run” with them.
This is also where the upcoming BBF Conference fits in. I am confident you’ll learn in the classroom – absolutely. But you’ll also learn in the hallways, at the lunch table or over a cocktail – and meet the people you will work with on deals over the next few years – which is just as valuable. I encourage you to make the effort to attend! Check out the Agenda At A Glance and look for registration to open in early June.

Ryan Cave
Chairman, Business Brokers of Florida®

7 Things to Consider Before Selling Your Business
Selling a business is rarely a straightforward endeavor. There are operational considerations, emotional considerations, and market considerations. Does your company have any red flags or risk factors? How can you increase valuation? What do you plan to do after sale?
We recently sat down with Adams Price and Bill Nack, managing directors at The Forbes M&A Group (an Axial member), to discuss tips for CEOs preparing for a liquidity event.
1. Make sure you have a good management team in place.
“The organization’s value should be in the organization itself — not the grey matter in the owner’s head,” says Price. “There’s a tendency for business owners to try to run every facet of their business. They may be very good at that, but there’s risk perceived on the part of the buyer if everything goes back to the owner. The value of the company becomes lower to compensate for that risk.”
“It takes time to develop a strong management team,” adds Nack. “We suggest to clients that they should be thinking about a divestiture years in advance. Unless you plan on owning your business until the day you die, you should always be thinking about your exit strategy.”
2. Engage an outside accounting firm.
“Make sure your financial processes and accounting methods are strong,” says Price.” One of the first questions we’ll ask a business owner is if their books are reviewed or audited by a reputable CPA firm. If a CEO says, ‘My cousin’s a CPA and he does my books,’ that can be a red flag.”
Before a buyer goes out to market, they should have a third-party firm do a quality of earnings review. “This allows us to discover anything someone else is going to discover in due diligence — so we can either fix it or message around it,” says Price. “The quality of earnings report “basically tracks the cash going through the business, and verifies the consistency of those earnings.”
“The goal here is disclosure, disclosure, disclosure,” says Nack. “That way you can tackle these issues head on.”
3. Think about whether you want to leave.
Every CEO should think about what they’re trying to accomplish with a sale, says Price. “Where do they want to be in five years? What role do they want to have post-transaction? Are you looking to pull the ripcord and leave now? Or, are you looking for a partner to realize further financial or operational goals?”
The answers to these questions, says Price, have “a big bearing on how you position the company to the marketplace.”
Often, CEOs will still be weighing their options when they first meet with an advisor. “It’s incumbent upon us to help them understand the consequences of both options,” says Nack. Private equity firms will typically require a management team to stay on board; if the management team wants to leave, then it’s time to focus on strategic buyers. “A strategic buyer will likely tolerate a weaker or more uncertain management team, because they’ll have the ability to insert their own people.”
4. Don’t believe everything you hear at cocktail parties.
“CEOs may hear multiples at parties or trade shows — that someone got 8x or 10x or 12x EBITDA for their business — and think that that’s what their business is worth too,” says Price. “But you always hear about businesses that sell for a ton, and rarely hear about those that sell for the market average.”
A company’s management team, earnings, and strategic plans all help establish the value of a business. “We figure out what value range a business owner can expect at a specific time in the market, then help them understand how to maximize their company’s value within that range. We bring specific buyers to the table in a competitive format so that they’re trending toward the higher end of the range,” Price says.
5. Take external factors into account.
“Every business is different,” says Nack. “Every business is going to have different sensitivities based on the macro marketplace as well as its current management situation. For example, we’re seeing really fantastic multiples for infrastructure companies and tech and SaaS companies. There are great multiples in particular for ‘Internet of Things’ companies. On the other hand, if you’re an oilfield services company, right now is not the time to sell. It’s not only not the time to sell from a valuation perspective, but there are no buyers out there. Few are acquisitive in that space.”
Nack also added, “On the macroeconomic side, interest rates are low, so buyers can take more debt on a business — and therefore valuations are up. So now is a great time to sell for many business owners because of all the money that’s currently in the marketplace.”
A good M&A advisor will tell you if it’s not the best time to sell. “We have no problem telling someone that they’re not going to successful going to market right now, whether as a result of external or internal factors,” says Price.
6. Don’t inoculate the market.
“Sometimes, sellers decide to go out and play in the market a bit,” Price says. “They’ll talk to a few people, but the conversations will end, whether because of lack of sophistication of process, or disconnect on valuation. When a buyer walks away from a deal like that, it can be very hard to get them to re-engage.”
“Once, we were going out to market on behalf of someone, and we went to a private equity group. The PE group said, we’ve talked to that guy three times — we’re not talking to him again. The seller inoculated the market in that case. He spoiled it before we could take his business out in a more sophisticated way.”
7. Realize that the process will take time.
“It can take 8-12 months to find the right buyer for a business, and get the deal done in a manner that’s beneficial to both parties,” says Price. “It’s an intricate process.”
“Some CEOs come in and want to sell their company in a month and a half, and we have to disabuse them of that notion. It’s important for them to understand that this is a process in its own right. This may be a second job of sorts for a little while, which can be nerve-wracking. We help take a lot of that load off them, but they’re still highly involved in the process.”
An advisor will help make sure the owner “doesn’t waste time” in the sale process, says Nack. “We have a process to sift through potential opportunities, and only bring buyers into the discussion where there’s a high potential of something happening.” Advisors coordinate conversations in such a way that “someone can submit an Indication of Interest (IOI) without having to have an in-depth conversation with the seller. We make sure a buyer is serious and capable of doing the transaction first — which is often the opposite of how it works when a seller tries to sell their company without representation.”

Meghan Daniels

Selling a Business… By-Owner? Or… Hire a business transfer intermediary
This poll was commissioned by the Authorized Business Buyer Advocates® who are licensed by “Partner” On-Call Network®.
Info about the Pollster
“Partner” On-Call Network LLC and its licensed Authorized Business Buyer Advocates ® provides business consulting to small and midsize businesses and is a networking venue for company sellers, business brokers and other professionals who represent or serve business buyers and sellers.
Our goal is to introduce some of the best sellers to the best buyers. We also are a meeting place and matchmaking service for professionals, sources of funding and other players on the small and midsize buy/sell playing field. And we provide access to how-to info that is useful to buyers, sellers, dealmakers and their advisors. The company is owned by Ted J. Leverette, The Original Business Buyer Advocate ®. He’s been in the dealmaking business since the 1970s.
“Partner” On-Call Network LLC is not a business brokerage.
We might be able to refer you to some of the best business brokers and/or other advisors who specialize in dealmaking on behalf of sellers in the USA and Canada. Inquire at partneroncall@comcast.net.
Process to Sell a Business
While the goal is similar among business transfer intermediaries and other professional advisors to sellers, the means by which they achieve their goal may differ. The basis of what you are about to read is the 500 year collective experience of a network of consultants and dealmakers. This group consists of business brokers/intermediaries, specialty advisors to businesses for sale by-owner, and Authorized Business Buyer Advocates®. These professionals independently own and operate offices in the USA and Canada. Their proprietary client service system was developed by Ted Leverette during the 1970s. Today it represents the state-of-the-art.
The perspective of this report derives from the view of business transfer intermediaries and other professional advisors to sellers. But marketplace realities influence the thinking and activity among these agents and advisors. By necessity, what is important to the sellers of small and midsize businesses is important to agents and advisors. The opportunity available to agents and advisors is proportional to their ability to convey to business sellers what sellers need.
We don’t have access to the systems, protocols and other information in use by all agents and advisors. But we do have permission from Partner” On-Call Network, LLC, the originator of the 36- Step Process to Sell a Business TM and BIZFIZBO ® (business for sale by-owner) to frame, for you, what you are now reading. POCN is not a business brokerage. POCN’s independently owned and operated offices in the USA and Canada collaborate with some of the best business brokers/intermediaries and professional advisors to achieve done deals.
Poll: Why do sellers hire business brokers instead of trying to sell by-owner?
62 reasons are why sellers of small and midsize businesses hire business transfer intermediaries (i.e., business brokers and advisors who specialize in dealmaking on behalf of sellers), according to our poll, conducted in the USA and Canada (plus a few contributors from around the world).
The top reasons are these:
Brokers know how to sell businesses; most sellers don’t 24%
Seller doesn’t want to be distracted from running business 16%
Confidentiality preservation and knowledge of what/when to show buyers 14%
Access broker’s database of potential buyers and investors 13%
Maximize price buyers will pay for the business 9.%
Owner does not know how to find buyers 8.%
Prepare owner to sell and prepare business for sale 5.%
Broker understands and can depersonalize negotiations 5.%
Explain and handhold seller throughout selling process 2.%
Owner afraid of trying to sell by-owner 2.%
Help buyer obtain financing 2.%
= 100%
Shown in this report you will find all the reasons, each categorized into the major classifications of activity necessary to sell a business.
But first let’s be sure you understand the context in which we prepared this report.
We are coming from two views:
- business transfer intermediaries (i.e., business brokers) and
- professional advisors (not brokers) to the sellers of companies for sale by-owner.
The reasons why sellers need help to sell their business pertain to both types of service providers, but the scope of service and delivery method differs between sales intermediaries and professional advisors.
Depending on the type and size of business for sale, marketplace realities and the owners’ reason and motivation to sell, the companies’ divesture team may consist of various practitioners, such as:
- Accountant
- Appraiser
- Attorney
- Business broker/intermediary (i.e., sales representative)
- Coach/Guide (usually to companies for sale by-owner; sometimes to supplement the broker)
- Source of financing
THE GOAL
Whether sellers hire a business broker or sell by-owner, the goal is to prepare and package the business so it sells faster, at a higher price and on better terms than are probable without assistance from service providers. Service providers deploy their proprietary means and methods; they educate and guide sellers through every step (within their scope of expertise). This enables marketing and dealmaking to progress in the optimum sequence.
CLASSIFICATIONS OF ACTIVITY
This part of our report takes a more inclusive view than the way we posed the poll question: “Why do sellers hire business brokers instead of trying to sell by-owner?”
We change the question to this: Why do sellers hire business transfer intermediaries and/or other professional advisors?
The reason we phrased the question as we did, in the poll, pertains to perspective. From the view of business transfer intermediaries and other professional advisors, they might pose the question like this: “Why should a business owner hire a business broker or M&A firm to sell their business?”
But from the view of the owners of small and midsize businesses, who are thinking about selling the company, the question is more accurately phrased like this: “Why do some sellers hire business brokers instead of trying to sell by-owner?”
Most potential sellers wonder whether they should try to sell their business themselves.
And the reasons sellers give for hiring business transfer intermediaries and other professional advisors are much more numerous than the reasons stated by most business brokers and intermediaries.
For example, from our research (so far) of business brokerage websites and articles we’ve discovered on the topic, 20 is the maximum number of reasons brokers cite.
Our goal, in this report, is to reduce the gap between the quantity and type of reasons communicated by business transfer intermediaries versus the reasons communicated by business owners and sellers.
We think sellers, business transfer intermediaries and other professional advisors will make more informed decisions when they market whatever it is they want to sell if all of them have the full deck of cards, which our report reveals. The larger the perspective and information, the greater the probability of selling businesses for sale.
So far, thanks to input from business owners and sellers, and business transfer intermediaries and other professional advisors, we’ve collected 62 reasons.
Okay, on to the rest of this report…
The reasons are categorized into the major classifications of activity necessary to sell a business.
The reasons are shown only once but some of them are pertinent to more than one classification of activity. The reasons are listed alphabetically; you can decide the relative importance of each of them.
Marketplace Realities
Up to 80% of businesses for sale, which sell, are sold by-owner… depending upon the industry, size of business, profitability and reason for sale.
Sellers that hire the right business transfer intermediary and/or other professional advisor report selling their business at a higher price and on better terms than, arguably, is usually achieved by businesses sold by-owner.
Should sellers of small and midsize businesses sell by-owner… or list their business for sale with a business broker/intermediary? It depends. This report will help you decide.
There are probably more than the 62 reasons shown in this report.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Broker or advisor understands and can depersonalize negotiations
- Brokers and some advisors know how to sell businesses; most sellers don’t
- Compensation basis is commission upon sale or partially contingent upon done deal
- Most buyers start with business brokers and Internet searches
- Understands local marketplace of businesses for sale
- Understands seller’s industry
Business transfer intermediaries of all types function as go-betweens; they can filter communications so all parties to the pending transaction can focus on the most salient points and realistically negotiate differences of opinion. It is normal for conflicts to arise between sellers and buyers (and their advisors). Sometimes it pertains to personalities; and maybe differing goals or misunderstandings about facts. The best business transfer intermediaries can help people understand the facts and find win-win compromises instead of becoming unnecessarily defensive.
Pricing Businesses for Sale
Sellers of small and midsize businesses may not need to hire an independent appraiser to value the business enterprise or its assets. But sellers might want to do so. Professional guidance can be the irrefutable remedy when a seller, broker, buyer or source of financing disagrees on the selling price for the business.
Appraisers are not the only source of credible information, which sellers can use to price businesses for sale. Some business transfer intermediaries and other professional advisors access national databases of business sale statistics. This enables sellers to price their business from many points of view. This technique gives sellers more flexibility when they decide on their asking price and the terms of sale. Actual sales price information from credible third parties is a powerful persuader when a buyer asks sellers to justify the sellers’ price.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Define best probable price and terms before going to market
- Determine best offer price
- Determine best selling price
- Financial analysis and recasting by broker or advisor
- Owner doesn’t know the probable price buyers will pay
Diagnostic Exam of the Seller and the Business
Selling a business may take longer to sell than sellers anticipate because of what they don’t know. What sellers don’t know can result in a lower sales price and less favorable terms. Fresh insight from business transfer intermediaries and other professional advisors into the seller’s business highlights what will appeal to a buyer, and identifies what will not make a favorable impression. A diagnostic exam by a business transfer intermediary and/or other professional advisor can create a blueprint for action. Attractive features of the seller’s business become cornerstones of the strategy used to market the business for sale. Business transfer intermediaries and other professional advisors can recommend correction to some parts of the seller’s business, so a potential buyer has fewer negative items upon which to justify a lower price or unfavorable terms.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Owner afraid of trying to sell by-owner
- Owner does not have relevant capability to sell by-owner
- Owner does not have time to try to sell by-owner
- Owner does not know how to find buyers
- Owner needs quick sale due to pressing crisis
- Owner referred to broker or advisor by happy seller
- Professional advisor recommends owner hire broker or advisor
- Seeing the business from the perspective of buyers
- Seller does not have a network of contacts with access to buyers
- Seller does not understand the implications between strategic and financial buyers
- Seller doesn’t want to be distracted from running business
- Time savings broker or advisor provides sellers
- Using broker is the only way sellers know about
Preparing the Seller and the Business for Sale
One of the most difficult tasks sellers face, besides discovering how a buyer will perceive the seller’s business, is knowing which weak parts of the business to correct. Some improvements are more important. Prioritizing change is critical because each improvement can impact the business in many ways. Business transfer intermediaries and other professional advisors can help sellers identify the business’ weak links. And then recommend only the essential changes in a sequence that has maximum impact—so sellers get the biggest bang for their buck.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Coach sellers to answer buyers’ questions and concerns
- Compile necessary information about your business
- Dealmaking team: Referral to accountants, appraisers, brokers and lawyers
- Determine best time to offer business for sale
- Develop marketing strategy and plan its implementation
- Maximize price buyers will pay for the business
- Minimize interference with seller’s management of company
- Negotiating strategy
- Prepare two versions of the business profile (teaser and full)
- Prepare owner to sell and prepare business for sale
- Reconcile differences between tax returns and financial statements
- Wants to get the highest price
Merchandising Businesses for Sale
Failure to properly package or merchandise the business for sale causes it to take longer to sell (if it sells), and it will sell for less money on less desirable terms. Most business owners are good at managing their company, but it is the rare owner who is expert at managing the sale of a family business. When sellers attempt to deal directly with a buyer, the buyer discounts virtually everything the sellers claim, unless an independent third party has participated in the gathering and analysis of information about the seller’s business.
Business transfer intermediaries and other professional advisors can establish a strategy to market the seller’s business. They can help prepare written sales materials, such as an offering prospectus; they can estimate the most probable price range within which the business will sell. Business transfer intermediaries and other professional advisors can teach sellers how to answer questions the buyer will pose, and tell sellers the questions sellers should ask buyers. If sellers want to hire a broker, professional advisors can show sellers how to select the right one for the seller’s type of company.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Access broker or advisor’s database of potential buyers and investors
- Advertising run and paid by broker
- Affiliated brokerage or advisory offices may attract more buyers
- Brokers and advisors enable buyers and sellers to access a broader pool of potential partners
- Buyer competition: Create and manage it
- Confidentiality preservation and knowledge of what/when to show buyers
- Disclose, to buyers, sensitive information about the business
- Initiate contact with likely purchasers
- Intermediary can speak for sellers
- Qualify and screen buyers
- Reduce frustration during offering and sales process
- Seller fears adverse effect if premature disclosure (about sale) to key employees and lenders
- Showcase the seller’s business to buyers
Analysis of Purchase Offers
Business transfer intermediaries and other professional advisors can critique purchase offers. They can identify areas where sellers should pay particular attention in structuring a counteroffer or preparing the contract of sale. They can also prepare, for the business, an estimate of net proceeds of sale and a post-sale cash flow analysis.
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Business advice re contracts (exclusive of legal advice)
- Brokers and advisors have broader third-party prospective from done deals and failed deals
Dealmaking
Why do sellers hire business transfer intermediaries and/or other professional advisors?
- Assistance during escrow closing
- Background check on potential buyers run by broker or advisor
- Broker or advisor can confer with seller, legal and tax counsel about terms of sale
- Continual followup with buyers for decisions
- Control buyers: Brokers and some advisors know what is appropriate and inappropriate
- Deals almost die numerous times; Brokers and some advisors know how to revive them
- Explain and handhold seller throughout selling process
- Help buyer obtain financing
- Mediate and negotiate with buyers
- Receive, present and help evaluate purchase offers
- Unsolicited offer from a buyer requires expert help
Want To Sell A Business? Do This.
Buyer expectations. Whether businesses for sale are for sale by-owner or are represented by a business transfer intermediary or other professional advisor, buyers expect the following type of information to be disclosed to the buyer at the most appropriate time.
Where you start determines where you end up. A chain reaction occurs once you begin the process of selling your business. It is difficult to stop it. You can be swept along to your detriment in the wrong direction if you’re not totally prepared.
It’s a balancing act. You want to sell but it takes time to prepare and handle the selling process. And you have a business to manage and a life to live.
Don’t naively think you can delegate the selling process to just anyone. A large portion of your net worth may be at risk. It’s important that you carefully manage your business during the time it is for sale, perhaps better than you ever have managed it. You must also correctly handle each step of the process to sell a business.
Unless you’re expert at selling businesses and have the massive amount of time it takes to prepare your business for sale, hire an expert to handle some of the tasks. Business transfer intermediaries and other professional advisors can show you how to be efficient in the tasks you want to handle. Don’t try to do-it-all-yourself unless you are positive you can do it right.
When is the best time to sell your business? Why risk money, and the blood, sweat and tears you’ve invested in your business? When it’s time to cash out, you must know how to get out— quickly—without leaving money on the table. It takes preparation and timing. Business transfer intermediaries and other professional advisors can show you how to do both, so you get the best deal.
Why are you selling? If you give the wrong answer, you may not sell your business. If you give the right answer in the wrong way, it may take a long time for you to sell and you will not get the highest price.
Appearance is everything! How a buyer perceives your business is more important than what you think about your business.
There is a “best” buyer. Your business will sell more quickly and on better terms if you communicate with buyers who do not pose a competitive threat. Look for buyers who are actively searching for a business like yours. And find out early in your communication whether the buyer has sufficient financial and managerial capability to buy your business—right now.
Business transfer intermediaries and other professional advisors will show you how to excite buyers about your business (without identifying it too soon) and how to screen buyers before you reveal trade secrets.
You’ve worked too hard and too long to risk everything.
There is a process to sell your business.
Learn it; use it if you choose to sell by-owner.
Or list your business for sale with the right broker for your type and size of business.
THE PROCESS TO SELL YOUR BUSINESS
You’ve already seen the process to sell a small or midsize business. It consists of the classifications and the reasons why sellers hire business transfer intermediaries and/or other professional advisors.
Here again are the classifications of activity (i.e., the divisions of work). We rephrase them here as action steps. And realize that the sequence of events might change depending upon the circumstances of each business for sale.
- Be realistic. Understand marketplace realities. Don’t let your wishful thinking trump reality.
- Price your business for sale… at the most probable price an informed buyer will pay.
- Get an advisor (independent from your business) to conduct a Diagnostic Exam of you and your business. What will attract and repel buyers?
- Hire a business transfer intermediary and/or other professional advisor to prepare you and your business for sale (i.e., go to market).
- Think like shoppers in a retail store (even if your business is not a retailer). Plan for and then merchandise your business for sale (i.e., the promotion of your business for sale by developing strategies for packaging, displaying, publicizing and offering it to prospective buyers).
- You cannot, alone, analyze purchase offers, prepare counter-offers and finalize a purchase and sale agreement (i.e. a definitive agreement). The same holds for so-called non-binding letters of intent (and similar documents). You will have more insight and power if you get legal advice AND advice from a business transfer intermediary or another professional advisor (such as a consultant specializing in businesses for sale by-owner).
- Dealmaking. You can do it alone. But the savviest people know dealmaking is a team sport.
EASIER TO SELL A BUSINESS IF IT’S A WORTHWHILE INVESTMENT
Before you try to sell your business, try to make it more attractive to buyers (and more profitable and enjoyable for yourself). Increase the value of your company.
The best consultants to small and midsize businesses have “plug-in” tools that enable clients to increase their company’s net cash flow. Some of them work within one week. Some take longer. But almost nothing takes longer than trying to sell a business that is not ready for sale.
Here are a few things you can do to increase the marketability and value of your company right away.
- Begin seeing your business as a buyer will view it. Focus on the future. What will your business look like in a year?
- Improve your financial ratios to be in line with or better than the average of other businesses in your industry.
- Change your method of accounting to maximize the amount of profit you report.
- Make an effort to increase productivity (without adversely affecting employee morale).
- Review every expense; look for ways to cut costs.
- Eliminate activities that have more downside risk than upside potential.
- Do NOT do anything that gives your business a short term benefit at the expense of your business’ future. A buyer will detect short term fixes that can impair the long term, which means your business won’t sell or it will sell for less than it would have if you weren’t so short-sighted. (The right consultant can help you decide what to do and what not to do.
- Investigate opportunities to increase revenue and profit by adding products or another product line, expanding geographically, growing by acquiring another business, diversifying your customer list and/or raising prices.
“EAT-TO-BEAT” YOUR COMPETITION
Let’s face it. Growing your company by “fighting” your competition is the hard way.
Whenever you get a competitive advantage, your competitors copy you. When you “steal” their customers or employees, they do the same to you. When you launch a new marketing program, it takes time and money before you know whether it succeeds or fails. This is business-as-usual for the typical owner.
The street-smart owner uses a better way to grow a company and increase personal net worth:
- Acquire the competition or another type of business.
It’s what the big boys (and girls) do. You can do it too, with the right guidance.
When done correctly, company growth by acquisition is faster, safer, cheaper and more profitable than investing more in marketing to increase revenue.
Of course, buying a business is risky. But it doesn’t have to be.
In the 1970s Ted J. Leverette, president of “Partner” On-Call Network LLC, created the concept of Business Buyer Advocacy TM. You can benefit from the 500 year collective experience earned in the USA and Canada from his network of licensed Authorized Business Buyer Advocates®.
An Authorized Business Buyer Advocate can introduce you to companies for sale you can’t find on your own and then help you achieve a win-win deal.
And then it will be more pleasant and profitable someday when you try to sell by-owner or list your business for sale with a broker/intermediary.

