Selling your business will be one of the biggest decisions of your business life. It also takes a lot of time. Hiring a professional Business Broker, will help you in the process. Managing a business and selling a business are completely different skill sets. Selling a business requires extensive time, knowledge, confidentiality, deal forms, salesmanship, marketing, negotiating skills, and much more. I have documented my own process into 105 steps that most Business Brokers use to get the deal to closing. I consider these 105 reasons why you should hire a Business Broker to sell your business or help you purchase one. We do not all follow the same steps, but the basic process is the same.

105 Reasons to Use a Business Broker to Sell Your Business
Selling a business is not like selling a house. The average business takes 6-12 months to sell and involves a lot of different steps. A Business Broker can help present your company in the best light to maximize the sale price. He or she understands the key values that buyers are looking for and can assist in identifying changes that can lead to a better selling price. Every business is different, with hundreds of variables that have an impact on the value. Business Brokers have access to business transaction databases that can be used as guidelines or reference points.
Deal structure is also especially important as well as the financing. A Business Broker will be able to help negotiate a structure that is beneficial to both the buyer and seller. In addition, understanding the SBA lending rules takes a lot of time to learn, and most business owners do not know all the available options like a business Broker. A deal must be structured in a way that will qualify for lending if lending is involved.
Since the Business Broker’s sole function is to sell the business, there is a much better chance that a deal will be closed in less time. The faster the sale, the lower the risk of employee problems, loss of confidentiality, and customer defection.
A business owner should be aware that there are a variety of valuation methods available to a Business Broker. There is no one-size-fits-all approach when selling a business. Do not be impressed by the Business Broker who presents the highest listing value – you may only be setting yourself up for failure during the sale process. Determining the right selling price takes a lot of research and time. Setting the right price will have a big determination on the sale. I personally send the details of my “Brokers Opinion of Value,” to my clients. As a Business Broker, we must keep the seller’s expectation in check. If a Business Broker values a business at 1 million, but the seller wants 3 million, that is going to be a problem. This is a common issue Business Brokers encounter.

About Jeff Jump
Broker of Record
Jump International Business Brokers
Jeff Jump is the managing Business Broker of Jump International Business Brokers. Jeff previously owned and operated two printing companies for over 15 years. Jeff has a Florida Real Estate Brokers License and is a Certified Business Intermediary® with the International Business Brokers Association®. He is also a member of the Business Brokers of Florida® Association.
Web: www.jumpinternationalbusinessbrokers.com
Email: jeff@jumpinternationalbusinessbrokers.com
Toll Free: 1-800-314-1365

What Makes a Business “Sellable”?
I have been asked a thousand times what makes a good listing? My answer is simple – I want a business with potential to grow, that has three years of rising sales and profits, has perfect financial records and a highly motivated seller. If you can’t find one of them, you might take some listings that don’t quite check all the boxes.
It might be easier to list the things that can make a business not sellable. We have all run into these conditions – sloppy financials, lack of customer diversity, too much family working in the business. The list is long. At the top of the list are seller motivation and seller expectations. Many of the problems can be overcome if the seller is truly motivated and his or her expectations are realistic.
So many people will only sell one business in their life. Because of our association with real estate, many view selling a business like selling a house. It is not. While we share the same license, we are not real estate agents. We are business intermediaries. Our roles are different.
It is the role of the intermediary to set expectations. You are in charge of that! In my experience, expectations must be set before taking the listing. I recently closed a transaction that I worked on for three and a half years. The sellers would not budge on their price (50% above my initial valuation). Under no circumstances would they hold a seller note. They had to have a buyer with direct industry experience. They also had no financials when I met them 3.5 years ago. I was able to keep the listing and achieve success because the seller’s expectations were set. I told them at the beginning this would not be quick. I educated them about the valuation and what was driving that number. I connected them with an accountant and told them to keep running the business. If you continue to grow the business, it will eventually be worth your asking price. They did and it worked.
Usually, the biggest expectation we deal with is price. If my valuation says $500k and the seller wants $1.5 mil, the meeting is over – call me if you need my help. I think it would be unethical – as a professional – to take a listing far above my valuation. By taking that listing you are telling the seller it is possible. That feels like misleading to me.
You can make your listings more sellable. Set reasonable expectations at the beginning. Dig in deep and find the issues that could be a deal stopper. Be prepared to explain the issues and propose solutions. Stay in close contact with your sellers. Update financials monthly. They need to show growth even if it is modest. The trend (direction) is critical.
Your knowledge and training brings a lot of value to the transaction. They can’t do this without us.
Happy selling.

About John W. Hoyt Jr.
Owner
Goldcrest Commercial
Goldcrest Commercial is owned and managed by John Hoyt, Licensed Real Estate Broker. John was first licensed in California in 1975 and obtained a Florida license in 1987. In 1995 John acquired AAA Business Brokers and merged with Goldcrest in 2001. In prior careers John was a Commercial Division Manager for a large national real estate firm overseeing the activities of 10 or more commercial and business brokers. While working as a lender John originated and closed over 500 loans – many to small business owners.
Since joining the industry John has served on State and local Boards of Directors for both Florida Business Brokers Association (FBBA) and Business Brokers of Florida (BBF). He has been recognized as a million dollar plus producer multiple times since 1996 and was recognized as Top Producer Statewide in 2006. John has owned and operated businesses in both the manufacturing and service industries.

To Co-Broke or Not to Co-Broke, Which Will It Be?
Suppose it were possible to simplify what we do as business intermediaries. In that case, we would be best described as trusted advisors or confidential facilitators between the buyers and sellers of a business deal. One of our many objectives is to help business owners sell their businesses for the best possible price while ensuring buyers get a good deal. In some cases, however, a single intermediary may find it challenging to provide their clients with the best possible service. This is where co-brokering comes in.
I understand that co-brokering is not a popular idea for many intermediaries throughout the world. However, for the Business Brokers of Florida® (BBF) is not only a governing rule of our association; it is a proven fact that co-brokering completes more deals for buyers and sellers. Additionally, this is confirmed in the numbers where almost thirty percent of the deals completed in the BBF in 2022 were co-brokered between our members.
For the unknowing public, co-brokering is a process where two or more intermediaries work together to facilitate the sale of a business. The benefits of co-brokering are numerous, and they can help both intermediaries and their principals. One of the main benefits of co-brokering is that it allows intermediaries to pool their resources and knowledge to provide better service to their buyers or sellers. For example, if one broker has more experience in a particular industry, they can share their expertise with their co-broker, allowing them to provide better advice to their principals.
Another benefit of co-brokering is that it will allow intermediaries to reach a wider audience. However, this mindset could be overlooked by an intermediary who is more concerned about splitting the deal. By working with another intermediary, they can tap into a larger network of contacts and potentially reach more potential buyers. This could be particularly useful for an intermediary who may not have a strong presence in a particular geographic area or industry. This is also an added benefit when an intermediary doesn’t have a specific type of business for a buyer in their inventory, allowing options of co-brokering other firms listings.
Co-brokering can also help intermediaries manage their workload. As many of us have experienced, selling a business can be time-consuming, and it can be challenging for a single intermediary to manage all aspects of the transaction. By working with another intermediary, they can share the workload, allowing each intermediary to focus on their strengths and provide better service to their buyers and sellers.
Additionally, co-brokering can help brokers mitigate risk. Selling a business involves a significant amount of money and many legal and financial factors that are to be considered. By working with another broker, brokers can ensure that they follow all necessary procedures and that their principals and the firms, are protected throughout the process.
Co-brokering can help brokers build stronger relationships with buyers and sellers. By working with another intermediary to sell their business, buyers and sellers may feel they are getting more attention and support. It can help build trust between the principals and intermediaries, leading to future business opportunities.
In conclusion, co-brokering can be a highly beneficial arrangement for business intermediaries. It allows them to pool their resources and knowledge, reach a wider audience, manage their workload, mitigate risk, and build stronger buyer/seller relationships. By working together, intermediaries can provide better service, ensuring buyers and sellers get the best possible deal.
To all my fellow business intermediaries out there, do you co-broke? If not, why?

Joe Shemansky CBI, M&AMI, CM&AP
Chairman
Business Brokers of Florida

Valuating a Business: SDE or EBITDA
The difference between SDE & EBITDA
SDE and EBITDA are both financial metrics used to assess the profitability of a company, but they focus on different aspects of a company’s financial performance.
SDE stands for “Seller’s Discretionary Earnings.” It is a measure of a company’s earnings that is calculated by adding up the net income, owner’s salary, and other non-cash expenses such as depreciation, amortization, and interest expense. SDE is often used to value small businesses or to determine how much income a business generates for its owner. SDE considers the cash flow available to the owner after all the business expenses have been paid.
EBITDA stands for “Earnings Before Interest, Taxes, Depreciation, and Amortization.” It is a measure of a company’s profitability that shows how much earnings the company generates before accounting for certain expenses. EBITDA is often used in financial analysis to compare the profitability of different companies, as it eliminates the impact of different financing and accounting strategies. EBITDA does not include interest expenses, taxes, depreciation, and amortization, which are considered non-operating expenses.
In summary, SDE is a measure of the cash flow available to the owner of a business, while EBITDA is a measure of a company’s operating profitability. SDE includes owner’s salary and other non-cash expenses, while EBITDA does not include interest expenses, taxes, depreciation, and amortization.
How to calculate the SDE
To calculate the SDE you need to start with the company’s net income and add back certain expenses that are not essential to the ongoing operations of the business but may be necessary for the current owner to maintain the current level of earnings.
Here’s the formula to calculate SDE:
SDE = Net Income + Owner’s Salary + Depreciation and Amortization + Interest Expense + Non-Recurring Expenses + Other Non-Essential Expenses
Here’s a breakdown of each component:
- Net Income: This is the company’s total revenue minus all expenses, including operating expenses, interest, taxes, and any other charges. It is the company’s earnings after all costs have been considered.
- Other Non-Essential Expenses: These are expenses that are not necessary to the ongoing operations of the business but may be necessary for the current owner to maintain the current level of earnings. Examples may include travel expenses, entertainment expenses, or subscriptions to professional organizations.
- Owner’s Salary: This is the salary paid to the current owner of the business. This is added back because a new owner may have a different salary requirement or may choose to take their salary in a different form.
- Depreciation and Amortization: This is the non-cash expense that reflects the wear and tear on equipment, buildings, and other assets.
- Interest Expense: This is the amount of interest the company pays on its debts, such as loans, bonds, or other financing arrangements.
- Non-Recurring Expenses: These are one-time expenses that are not expected to occur again in the future, such as legal fees, restructuring costs, or a large purchase of inventory.
By adding up these components, you can calculate the SDE, which provides a measure of the cash flow available to the owner after all business expenses have been paid. This metric is often used to value small businesses or to determine how much income a business generates for its owner.
How to calculate EBITDA
EBITDA is calculated by taking a company’s earnings before interest, taxes, depreciation, and amortization. The formula for calculating EBITDA is as follows:
EBITDA = Net Income + Interest Expense + Tax Expense + Depreciation + Amortization
Here’s a breakdown of each component:
- Net Income: This is a company’s total revenue minus all expenses, including operating expenses, interest, taxes, and any other charges. It is the company’s earnings after all costs have been considered.
- Interest Expense: This is the amount of interest the company pays on its debts, such as loans, bonds, or other financing arrangements.
- Tax Expense: This is the amount of taxes the company pays to the government on its profits.
- Depreciation: This is the decrease in value of a company’s assets over time. It is a non-cash expense that reflects the wear and tear on equipment, buildings, and other assets.
- Amortization: This is like depreciation, but it applies to intangible assets, such as patents, copyrights, or trademarks. It reflects the decrease in value of these assets over time.
By adding up these components, you can calculate a company’s EBITDA. This metric is often used by investors, analysts, and lenders to evaluate a company’s financial performance, as it provides a measure of its operating profitability before accounting for certain expenses.
When to apply SDE
For main street businesses, it is typically more appropriate to use SDE rather than EBITDA for valuation purposes. The reason for this is that SDE considers the owner’s salary and other non-cash expenses that are unique to small businesses, which may not be captured by EBITDA. This is important because small businesses often have a significant owner involvement and the owner’s salary is a major expense that affects the profitability of the businesses.
In addition, main street businesses may have different financing and accounting strategies than larger businesses, which can impact their EBITDA calculations. SDE, on the other hand, provides a more accurate representation of the cash flow available to the owner after all business expenses have been paid.
To sum up, SDE is a more appropriate valuation metric for small businesses because it reflects the unique characteristics of these businesses and provides a more accurate picture of their financial performance.
When to apply EBITDA
EBITDA is often used to value mid-market businesses for several reasons:
Comparable Metrics: EBITDA is a widely accepted metric for valuation and is often used as a benchmark in the market. This means that it is easier to compare the valuation of one business to others in the same industry or market.
Focus on Operating Performance: EBITDA focuses on the operating performance of the business by excluding non-operating expenses like interest, taxes, depreciation, and amortization. This provides a clearer picture of the business’s operating profitability, which is important for investors and potential buyers.
Flexibility: EBITDA provides flexibility in the valuation process as it allows for adjustments to be made for one-time or non-recurring expenses that may not reflect the ongoing operating performance of the business. This flexibility allows for a more accurate valuation of the business.
Investor Preference: Many investors prefer using EBITDA to value mid-market businesses because it allows for easier comparison to other businesses and is seen as a more objective metric.
In conclusion, EBITDA is a more appropriate valuation metric for mid-market businesses because it provides a clearer picture of the operating performance of the business, is widely accepted in the market, and allows for flexibility in the valuation process.

Alfredo Gonzalez
International Business Group
Coral Gables, FL
Alfredo Gonzalez is an economist from the University of the Pacific and holds a degree in economic development from Vanderbilt University. Additionally, he obtained a law degree from the Universidad Santa María (USM) de Caracas.
In Venezuela, he served as the head of the Superintendency of Foreign Investments (SIEX) and was the founding-president of the Bank of Foreign Trade (BANCOEX).
Currently, Alfredo serves as the managing director of his own business brokerage firm in Coral Gables, Florida. He is an active member of the Florida Association of Business Brokers (BBF) and the International Association of Business Brokers (IBBA).

The Lease Can Prevent Your Transaction from Closing
Get your lease ready before you sell! Instruct your seller to start thinking about the future at lease renewal time.
Get your lease ready before you sell! Instruct your seller to start thinking about the future at lease renewal time.
Over 80% of the return you will make on your business will come when you sell. Do not let your landlord oversee your transaction.
The time to negotiate is when you are leasing or renewing a lease. Keep these things in mind at the time of renewal. At other times you are bound by the terms of your lease.
3 things you can do when negotiating a new lease.
1. Make sure the lease is freely assignable. You do not want to go to the landlord for approval to sell. This can kill a deal and all future deals.
2. Build defined renewal options into the lease. A buyer using SBA financing will need a lease agreement with a term or options as long as the loan term. This is typically 10 years.
3. Do not personally guarantee the lease. The personal guarantee puts the tenant’s own assets on the line should their business not be able to pay the rent or other lease obligations.
Preparing your Buyer for discussions with the landlord:
- Importance of properly timing your start and finish dates.
- The lease is the last item of due diligence.
- The buyer should be in contact with the landlord within 24 hours of DD acceptance.
AND DON’T FORGET YOUR COMMISION!!!
As a Licensed Real Estate Agent, you have just negotiated a real estate lease. This is standard practice. Don’t leave money on the table!

Roberta Caputo
President & CoFounder, Capital Business Solutions
Deerfield Beach, FL
Licensed Broker, Alabama, Florida, and Kentucky
- State Vice Chair, Business Brokers of Florida
- Past President, South District, Business Brokers of Florida
- Proud Recipient of the BBF Chairman’s Award
- Multiple Winner of the Top Dealmaker Award
- 18 Year Annual Winner of the Million Dollar Plus Award
- CBB (Certified Business Broker)
- CMEA (Certified Machinery and Equipment Appraiser)
- CSBA (Certified Senior Business Analyst)
- Author and Material Expert for Kaplan University – Thirty Hour Training Series for Business Brokerage – Three Part Training Series for Succession Planning
- Member of APMAA (Association of Professional Merger and Acquisition Advisors)
- IBBA (International Business Brokers Association)
- Business Advisory Council
- Society of Business Analyst